Watch the Superbowl Online
MyP2P is reporting that the NFL has said that they will broadcast a live stream of the Superbowl online for all internet users to access live for free. This is a big change from the NFL’s stance of not wanting its broadcasts streamed online for free, as they have always charged for people to watch their live football games.
This news is certainly a welcome sign for the advertisers who pay millions of dollars for a 30 second spot on the Superbowl assuming that the live online broadcast of the Superbowl will maintain the same commercials that the television broadcast has. If the NFL decides to sell more ad spots and use these on the online broadcast this may not sit well with the television advertisers. But we do not know how the online ads will work for the Superbowl’s live broadcast so at this point it is just our speculation guessing at how this will work.
The Superbowl is watched by hundreds of millions of people each year and this broadcast by the NFL could literally set a world record for the amount of people watching the same event at the same time. Now that the majority of the world is up and running with internet access it will be interesting to see how many people tune in to the NFL’s broadcast of the Superbowl. The only possible drawback is that since it is a streaming event of a football game this will require a lot of bandwidth and different parts of the world may not have sufficient internet speeds to watch a live broadcast. Anyone with dial up connection would not be able to view the game as if it were on their television set.
It will also to be interesting to see what is done on the broadcast page for the NFL to try to generate more revenue. The NFL has been known not to be shy in trying to maximize their revenue (usually at the cost of the fans by increasing ticket prices, pay subscription prices, and prices of the hot dogs and beer at the games) so I doubt if the broadcast page will solely have the game on it. I would guess it will have ad spots that are sold and will generate a few million additional dollars for the NFL.